DON'T FORGET YOUR MARKETING; IT IS ONE OF THE MOST IMPORTANT AND POWERFUL TOOLS IN YOUR HANDS. IF YOU WANT TO CO-EXIST IN A THRIVING VOICE-OVER SCENE, THE RIGHT PEOPLE NEED TO KNOW ABOUT YOU, YOUR SERVICES, SKILLS AND MORE. In this module, you will learn about marketing on the budget, understanding your online presence and how to build relationships in the industry. You will also gain an understanding of the voice-over market, learn how to deal with your personal limitations, reach out to top clients, and how to use our voice-over marketing framework. Digital marketing is changing; companies like Google, or Meta (Facebook) thanks to their paid advertisements, make more money than ever. With a total number of websites, close to 2 billion web is getting saturated. Learn how to create your ultimate online portfolio using multichannel marketing where technology and digital concepts are more sophisticated than ever. Learn how to make an impact without spending a fortune on your voice-over marketing solutions. In this learning module, the training is incorporated into activities and exercises.

UPON COMPLETION OF THIS MODULE, YOU WILL BE ABLE TO:

• Explore various branding elements

• Confidently plan, design and create your professional voice-over branding

• Learn how to create a Voice-Over website

• Efficiently deal with your self-limitations 

• Plan and deliver social media campaigns for voice-over 

• Confidently send emails, or use online platforms

• Explore your Dream Client

• Conduct online presence preparation before starting

• Manage your social media profiles better

• Implement a three-stage voice-over marketing framework

• Build your Voice-Over authority

• Understand the online portfolio ecosystem

• Use professional portfolio elements 

• Understand the need and get substantial voice-over skills endorsement

• Understand the need of implementing new dynamic technologies in marketing

• Feel confident about the continuous improvement process

• Discover, learn and exercise Voice-Over in the Gaming and Gambling industry <- New!

GAMING: Analysing and recording Voice-Over for Platformer Game, Adventure Game, 3D Survival Game, 3D Science-Fiction Game, RPG Game, and recording Intro with four characters for children game. Learn about 3D Audio, How to position the dialogue in games, Augmented reality, Characters Identification, Skills & Voice-Over Jobs in Gaming Industry. GAMBLING: Recording the Voice-Over for the following real-time gambling simulation games: Magician game, Slot Machine, Speed Roulette, Poker Game, Blackjack, Bingo, Greyhound Racing (two race tracks) and Horse Racing (two race tracks).

WHAT'S INCLUDED IN MODULE 6 - ONLINE MARKETING?

In this learning module, the training is incorporated into activities and exercises.

TRAINING (implemented into activities):

• Branding

• Dealing with CDE 

• Your dream client 

• Deep clean

• Three-stage voice-over marketing framework

• Building authority

• Online portfolio ecosystem

• Social media

• Professional portfolio online

• Quality improvement

ACTIVITIES:

• BRANDING - Personal branding in voice-over is the conscious and intentional effort to create and influence your customers and agents perceptions of you. This involves elevating your credibility, and differentiating yourself from the competition, to ultimately advance your career and have a larger impact. The process of personal branding involves finding your and your voice uniqueness, building a reputation on the voice skills you want to be known for. The next step is growing brand confidence and enabling and allowing yourself to create something that promotes your message and that can be monetised. In this module you will also learn about a brand as a name, term, design, symbol or any other feature that identifies your voice-over service as distinct from those of other voice-over talents.

• DEALING WITH CDE - Some starting voice talents feel stressed when they have to expose themselves on social media or send a long email to their agent. It is a complicated reaction to stress and novelty, called CDE. Do you suffer from CDE? How is your self-confidence? There is a way to get rid of it. There is a cure. 

• YOUR DREAM CLIENT - Because we live in a continuously changing digital world, it's critical to ensure that your clients are paying even closer attention to your brand. You can help your clients to discover you by joining a new trend that is growing in popularity - the brand avatars. This works both ways, you can assess your brand and discover the way people see your brand. 

• DEEP CLEAN - In order to secure the best jobs in voice-over and in fact in some cases to start your career in the entertainment industry, you must conduct deep cleaning. Learn more about it in this activity in the Online Marketing module.

• THREE-STAGE VOICE-OVER MARKETING FRAMEWORK - Why this SYSTEM hasn't been mentioned before? Everyone is busy talking about Branding, SEO, Paid Ads, Events and other ideas that were some of the best marketing steps about 15 years ago. The world is changing so fast, voice-over is not very different, if you won't use current customer engagement techniques you may as well stop wasting your time and energy altogether. 

• BUILDING AUTHORITY - In this activity, we will focus on building your online authority and showing the world what it needs to know about you to give you the best jobs.

• ONLINE PORTFOLIO ECOSYSTEM - Every artist deserves an online portfolio that showcases their best traits and abilities, but many people overlook the fact that this is much more than a single web page with a beautiful photograph.

• SOCIAL MEDIA - These days social media are more and more used by creators like you to make an impact and this is your goal. In the creative industries, there are a few websites that are really essential, and this is where you will concentrate your efforts on this activity.

• PROFESSIONAL PORTFOLIO ONLINE - If you want to know how to create your portfolio and what your voice-over professional portfolio should look like you are in the right place.

• QUALITY IMPROVEMENT - A process that will help you to direct your ongoing effort to improve your voice-over business, marketing and voice-over. As a voice-over artist, you may need to concentrate on constant improvement in order to keep up with current trends and avoid falling behind. 

INTERACTIVE LEARNING ACTIVITIES:

RESOURCES:

• THE 6 STAGES OF THE QUALITY IMPROVEMENT JOURNEY - This Improvement Journey shows the stages of an improvement initiative or project, and it is a perfect tool for any marketing campaign.

• QUALITY IMPROVEMENT ZONE - PDSA explained

• THREE-STAGE VOICE-OVER MARKETING FRAMEWORK - The framework utilises three main known marketing elements describing your potential business source in three different states of aggregation PROSPECTS (COLD), LEADS (WARM) AND CUSTOMERS (HOT) - just like matter aggregation: solid, liquid and gas.

• ONE PAGE VOICE-OVER MARKETING PLAN - The resource to be used in tandem with the Three-Stage Voice-Over Marketing Framework.

FREEBIES:

• EMAIL SIGNATURE TEMPLATES - Choose from a variety of signatures and quickly personalise it with your own logo, photo, website, and social media accounts (external resource). 

ACCESS TO DEDICATED CHANNEL ON THE ONLINE COMMUNITY SERVER:

• # 📰 MODULE 6 - ONLINE MARKETING - Thematic channel for you to ask, share, discuss all activities, results from the training module.

• # 🦸 SELF-PROMOTION - Publish here all your promotional information, websites, brochures, voice-over recordings, demos, YouTube videos with your voice, etc. as soon you will use it in your marketing (channel available with Module 6 - Online Marketing). 

• # 🎯 SKILLS ENDORSEMENT - This is a perfect place for you to ask for your skills endorsement, Likes and Positive Reviews that you can use to elevate your career (channel available with Module 6 - Online Marketing).

• # 🎯 SOCIAL MEDIA SEASONING - Request and share likes and positive comments in the new social media profiles. This will help you to build trust in the sector and achieve better results (channel available with Module 6 - Online Marketing).

• # 📬 VOICE-OVER DIRECTORY - Making contacts in voice-over is very important and for this reason, we started this channel enabling members to make their first professional online contacts. Please make sure you don't share your personal details e.g. home address, or phone number, skip sections you don't have anything to fill in or don't want to share with other members. By publishing your information, you agree that it will be visible to anybody who has access to this channel.

• # 🎮 GAMING AND GAMBLING - This is a place where you may discuss all of Gaming and Gambling activities, exercises, and training. Gambling is for 21 +, this channel is not for gambling, only for voice-over for Gambling.

BONUS! - VOICE-OVER IN THE GAMING AND GAMBLING INDUSTRY

The gaming industry is already bigger than Hollywood. Video games have surpassed both film and music combined. There are many Video Games, but they have one thing in common, they all need voice-over. The gaming industry is one of the fastest-growing industries in the world, you must consider this as your career route, or simply a source of income. This article might assist you in determining the best approach to voice-over gigs in the game industry.

Voice actors that work in video games are juggling their schedules with voice agencies, managers, and game developers. This partnership entails bringing gaming characters to life, with the majority of the work being completed in their own home recording studios. This job also necessitates a basic understanding of sound editing as well as close collaboration with sound engineers. Actors also devote a significant amount of time to managing their businesses, which includes emailing, invoicing, and updating material on websites such as blogs, websites, and social media.

When we talk about gaming we shouldn't forget the gambling industry. The UK online casino games are worth £3.2 Billion. The global online gambling market is anticipated to be valued at more than $93 Billion in 2023 and some sources estimate that the online gambling market will be worth $127.3 Billion by 2027. 

AFTER ALL, IT IS ALL ABOUT GETTING THOSE VOICE-OVER JOBS. In this module, you will learn what is required to achieve success in voice-over and how to secure the best voice-over jobs. You will also learn about several concepts that exist in the voice-over world, including operating in small and large environment, your CV, Voice-Over routine, Research, Side gig / hustle, Demo / Reel, 11 steps to success and 12 killer ideas for how to sell your voice. Understanding the language that is used by producers and voice-over agents is really helpful and will allow you to understand the recruitment process in the voice-over industry. In this module you will learn what is required to be considered for the best jobs. In this learning module, the training is incorporated into activities and exercises.

UPON COMPLETION OF THIS MODULE, YOU WILL BE ABLE TO:

• Understand that you are limited to your environment, people you know and jobs that are coming in

• The best Voice-Over jobs websites

• Feel confident about alternative A.I. transcript jobs

• Use variety of communication tools supporting voice-over job hunt

• Identify jobs that are a good match to your voice-over key competencies

• Boost your confidence with the positive affirmations

• Use your existing or new CV template, to populate your online presence and make it future proof

• Use effectively voice-over as a tool within machine learning projects

• Use your social media as a powerful job hunting tool

• Understand the need of the online presence and link it to your business

• Conduct extensive research on voice-over career paths

• Understand the need of creating a payment gateway

• Improve your Voice-Over routine

• Understand the need of implementing the application of psychological and physiological principles to the voice-over process

• Review your productivity to achieve your business goals faster

• Explore other sources of income and start a side gig / hustle

• Publish your own job / gig online

• Create a membership opportunity for your fans

• Build a fan page with a steady funding stream

• Become knowledgeable on how to kick start your Voice-Over business when on a low budget

• Create a donate button and payment button

• Create a profile on a dedicated website and start receiving donations

• Raise money for your voice-over business

• Explore two different ways to record your demo / reel

• Discover and implement 11 steps to success

• Discover and use Voice-Over communication spreadsheet

• Discover free plans of professional project management tools

• Explore how to make money on audiobooks 

• Get a Head Start with Voice-Over Business Accelerator Matrix <-New!

Business Accelerator: Problem & Solution, Your Unique Value Proposition, Competition, Unfair Advantage, Marketing, Customer Segments, Cost Structure, Revenue Streams, Health, Mental Health, Voice-Over Training, Barriers to Training, The Luxury Voice-Over Training, More, Excellence and People. 

WHAT'S INCLUDED IN MODULE 7 - VOICE-OVER JOBS?

In this learning module, the training is incorporated into activities and exercises.

TRAINING (iplmented into activities):

TRAINING (implemented into activities):

• Small voice-over market

• Three-step practice

• Record your demo / reel

• Large voice-over market

• Your professional CV

• Two-step social media strategy

• Online portfolio tools, skills and elements

• A side gig / hustle

• Voice-over workflow

• Successful audition

• 11 steps to success

• 12 Killer Ideas for how to sell your voice (BONUS EXERCISE)

ACTIVITIES:

• SMALL VOICE-OVER MARKET - If you are limited to your environment, it is time to change the place you operate in. For that, you need help, as no one can do this alone, unless you will learn how to create your own solutions and / or change your environment.

• THREE STEPS PRACTICE - Let's open this "toolbox" and explore some of the most efficient and popular tools and methods you should use to get your career on the move!

• RECORD YOUR DEMO / REEL - There are two ways to approach this activity and the best results can be achieved by following both paths, but only the best recordings should be published online. Discover Voice-Over Demo / Reel elements!

• LARGE VOICE-OVER MARKET  - Once you realised the complexity of the voice-over job market it is time to talk about the wider picture and explore the large voice-over job opportunities.

• YOUR PROFESSIONAL CV - If you are wondering why on earth you need a CV / Resume in the 21st century, when the internet is your main medium of communication the answer is inside this module.

• TWO-STEP SOCIAL MEDIA STRATEGY - Social Media plays a very important role in voice-over. All web-based online tools enable people to communicate, learn, share ideas and make money, but social media are winning simply because of their popularity. Social media can also become a powerful job hunting tool, or a time and attention-stealing technology.

• ONLINE PORTFOLIO TOOLS, SKILLS AND ELEMENTS - You are probably wondering what do you need to establish your online presence? Accept the reality of the creative industry and the fact that, in order to generate a positive vibe online, things will eventually need to be done to the highest standard. 

• A SIDE GIG / HUSTLE - This is perhaps the biggest secret of all starting voice artists. Nobody will admit it but most of the fresh talents also try to explore other sources of income and this what this module is also about.

• VOICE-OVER WORKFLOW - It's crucial that you're prepared to record. Why not become familiar with new methodologies make your recording environment super efficient.

• SUCCESSFUL AUDITION - It's not a secret that one of the most tough aspects of voice-over is auditioning. It's a process where voice-over talents, or actors prepare, record and submit their voice recording hoping for a contract.

• 11 STEPS TO SUCCESS + BONUS EXERCISE - 12 KILLER IDEAS FOR HOW TO SELL YOUR VOICE - This is perhaps the most enjoyable, exciting and scary moment for every voice artist. After you put in all this hard work, now you are wondering if this will work for you! Let's find out! In the meantime you can explore Voice-Over Communication, Jobs and Income Record. It will allow you to keep all your clients and the most important interactions in one place.

INTERACTIVE LEARNING ACTIVITIES:

RESOURCES:

• VOICE-OVER COMMUNICATION, JOBS AND INCOME RECORD - Excel spreadsheet allowing to collect all information in one place. It will allow you to keep all your clients in one place with the most important interactions consisted of five colour-coded features like interaction date, deadline, action and income. Each interaction like milestones, jobs, communication and income is grouped per Agency / Client / Agent.

• COVID-19 TRACK AND TRACE FORM - Follow the Covid-19 guidelines.

• VOICE-OVER TIMESHEET - It is a very useful way of registering the time you spent on your voice-over business development and work.

• OPERATION METHOD STATEMENT - It may be required for insurance purposes in case of fire, flood, theft, or injury. Remember to use my templates and prepare Operation Method Statement, Risk Assessment that are required for every business for Insurance Company (may be requested). When ready, send them to your email address, just to be sure you've got them.

• RISK ASSESSMENT - It may be required for insurance purposes in case of fire, flood, theft, or injury.

• INVOICE TEMPLATE - Pre-designed invoice Template that can be adapted to your requirements.

• VOICE-OVER CAREER TOOLKIT PART-2 - 41 Pages of quality information that will allow you to thrive on the job market.

FREEBIES:

• Top 10 Employability Skills: the top skills brochure (external resource).

• Cambridge Employability Booklet - descriptions of, and links to, a variety of independent teaching and learning resources that you may find helpful (external resource).

ACCESS TO DEDICATED CHANNELS ON THE ONLINE COMMUNITY SERVER:

• # 📈 MODULE 7 - VOICE-OVER JOBS - Thematic channel for you to ask, share, discuss all activities, results from the training module.

• # 💰 VOICE-OVER JOBS - You will find here job-related websites, services and job-related discussions (available with Module 7 - Voice-Over jobs or with subscription).

BONUS! - VOICE-OVER BUSINESS ACCELERATOR MATRIX

If you worry about your success in Voice-Over it's likely that you'll almost certainly never achieve it. This is something that is affecting those, who are only partially involved in the training and are not interested in reading the training content or exploring activities. The truth is that I worry day and night about you and your career. That's why I have prepared this additional resource to make things as clear as possible. I am constantly thinking and trying to figure out what I can do to help get you to start and become a successful voice actor. Success is awesome, success is amazing, but nobody is successful without hard work and quality training. I know for a fact that not everyone can succeed just "on their own", some talents need sometimes more clarity, information listed in an easy to read and understand way. That is exactly why I am inviting you to this Voice-Over Business Accelerator Matrix, which will enable you to accelerate your success in 2022 and years to come.

IT'S CHALLENGING TO STRIKE THE CORRECT BALANCE WHEN YOU'RE SURROUNDED BY SO MANY ACTIVITIES THAT TAKE UP YOUR TIME. Joining the creative professions can be difficult and time-consuming; therefore, it's important to keep an eye on your health. After a long day, many of us unwind by relaxing on the couch and sleeping in front of the television. However, this does little to mitigate the negative impacts of stress caused by poor work-life balance. Paying more attention to the current moment, particularly during your busy voice-over journey, can help you feel better. Relaxation helps to alleviate stress and the symptoms of mental illness such as depression and anxiety. Other health benefits of relaxation include reducing your heart rate, blood pressure, and breathing pace. It also helps to minimise persistent pain and muscle tension. In this learning module, the training is incorporated into activities and exercises.

UPON COMPLETION OF THIS MODULE, YOU WILL BE ABLE TO:

• Understand that being grateful is a way to achieve success in life

• Discover your Voice-Over Mindfulness level (VOM Index) 

• Become a mindfulness practitioner

• Recognise and manage your acute stress response 

• Use logical thinking more effectively

• Deal effectively with addiction to voice-over (and the internet)

• Confidently take breaks from your work and get into habit of sharing this with the others

• Talk about you and write about it

• Discover your inner animal

• Deal with negative feelings related to Covid-19 pandemic

• Become confident in sharing your thoughts online

• Become confident in meeting new people online

• Become comfortable in laughing at yourself and starting learning some basic acting skills

• Improvise by using the voice-over story generators

• Use psychological voice-over techniques that help to restore and / or maintain a good mental health

• Get access to new research results related to challenges you may face in voice-over

• Discover mechanisms and techniques to efficiently deal with depression

• Link voice-over acting with a good mental health

• Find joy in life, regardless of your situation

• Find out if you are depressed (depression level) by taking a depression test 

• Discover relaxation techniques you didn't know existed!

• Feel relaxed and rejuvenated

• Feel amazing after nowhere seen before guided meditation for voice actors

• Record your own guided meditation and discover the new voice-over skills 

• Discover how the noise can affect you during your everyday routine

• Get involved in our dedicated online community inspiration library 

• Learn more about the brain waves by taking part in an auditory illusion exercise

• Relax after using virtual "Tibetan Bells", that produce a different frequency bell sound, the most amazing sounds you will ever hear

• Unload your extreme frustrations with the very satisfying online exercise

• Refresh your brain functions with brain-stimulating activities and positive affirmations

• Take part in a perfect relaxation, where everything has its purpose and place

• Visit and enjoy our new Voice-Over Tranquillity Zone place with a relaxation session management system <-New!

Voice-Over Tranquillity Zone: Before the session, Learn to Breath, Visualise, Relaxing muscles, Cued relaxation, After relaxation, Themed sound sessions and Planning relaxation. 

WHAT'S INCLUDED IN MODULE 8 - RELAXATION TECHNIQUES?

In this learning module, the training is incorporated into activities and exercises.

TRAINING (implemented into activities):

• Voice-Over Mindfulness Index Calculator (VMIC)

• Logical Thinking

• Addictions

• Talk and write about it

• Discover your inner animal

• The voice-over story generator

• Reflect on your practice

• Laughter and depression

• Relaxation and guided meditation for voice actors

• Brain and mood stimulation

ACTIVITIES:

• VOICE-OVER MINDFULNESS INDEX CALCULATOR - this VM Index calculator uses an algorithm that provides a cumulative mindfulness level based on assigned by voice-over artist personal mindfulness performance, to enable better self-direction and continuous self-improvement resulting in producing high-quality voice-over content in the controlled, safe and positive working environment.

• LOGICAL THINKING - If the voice-over is something new to you, there is a chance that you are, or were recently very busy pursuing other goals, or career. We are all constantly being distracted by mass media, social media, or busy life. Focusing on one task at hand is a key element of Mindfulness, that is required to deliver the best voice-over recordings.

• ADDICTIONS - The world's diverse voice-over landscape provides an amazing opportunity and playground for people, who like their voice-over activities. Exhilarating adventures are easy to find on the internet, but they are very engaging and because of that may become also very addictive. In this activity, you will learn to prevent, manage and cure an addiction.

• TALK AND WRITE ABOUT IT - Sometimes we feel overwhelmed and working as a voice talent may feel like living in ongoing isolation. Explore your solutions to sometimes the most difficult to resolve issues, don't bottle it up.

• DISCOVER YOUR INNER ANIMAL - It's true that the sound of nature can help us unwind, how about animals sounds? Let's discover your inner animal!

• THE VOICE-OVER STORY GENERATOR - If you are feeling overwhelmed, or stressed, or just bored there is nothing better than taking a break with ©The Voice-Over Story Generator. The Voice-Over Story Generator is also a perfect tool to find out if there is a writer in you! Whether is a story about the King and his issues with the dragon, Love Story, or a Criminal thriller you are the author.

• REFLECT ON YOUR PRACTICE - We are all sometimes stressed and need to take a break. We voice artists must, I repeat must at all cost look after our mental health. This training is not your personal counselling training, so we will not get into this in great detail, however, if you are stressed you can help yourself by doing this exercise.

• LAUGHTER & DEPRESSION - Laughing is important, it allows more oxygen to your body. Laughter has been demonstrated to lower stress hormones, alleviate tension, and promote relaxation. Laughter creates a distance and can break the cycle of negativity. Learn how to use your ability to laugh in the relaxation process and conduct a Self-Rating Depression test to see if you are suffering from depression.

• RELAXATION AND GUIDED MEDITATION FOR VOICE ACTORS - Feeling relaxed is the main purpose of this Module. It does take time to relax and it will require your participation! 

• BRAIN AND MOOD STIMULATION - Why not try to solve some brain-stimulating activities.

INTERACTIVE LEARNING ACTIVITIES:

RESOURCES:

• 15 Online Scams That Every Voice-Over Artist Should Be Aware Of

• Short voice-over email templates (Introduction, Follow-up and Checking-in emails every voice-over artist must-have!

• 10 / 10 Fun and Relaxation Board Game for the Family and Friends 

FREEBIES:

•  Guided Meditation for Voice Actors - Submerge in the guided meditation you can use for your own wellbeing.

ACCESS TO DEDICATED CHANNELS ON THE ONLINE COMMUNITY SERVER:

• # 🧩 MODULE 8 - RELAXATION TECHNIQUES - Thematic channel for you to ask, share, discuss all activities, results from the training module.

• # 🤹 - WORK-LIFE BALANCE - Discuss and ask questions regarding the best way to manage your workload and keep yourself and the family happy.

BONUS! - TRANQUILLITY SESSIONS

For some people, learning to control their anxiety is all they can hope for if they can't overcome it completely. To help with this, there are various relaxation techniques you can use to calm the mind and reduce the muscle tension anxiety can cause. When starting your relaxation you should try to set aside 30 minutes, 2 or 3 times each day to practice the sessions listed below. The more you practice, the better and more confident you will get and the more effective they will be. It's important to keep using these resources and techniques, even if you don't feel better straight away. It will take time and consistent practise before you begin to notice the advantages.