Don't forget your marketing; it is one of the most important and powerful tools in your hands. If you want to co-exist in a thriving voice-over scene, the right people need to know about you, your services, skills and more. In this module, you will learn about marketing on the budget, understanding your online presence and how to build relationships in the industry. You will also gain an understanding of the voice-over market, learn how to deal with your personal limitations, reach out to top clients, and how to use our voice-over marketing framework. Digital marketing is changing; companies like Google, or Meta (Facebook) thanks to their paid advertisements, make more money than ever. With a total number of websites, close to 2 billion web is getting saturated. Learn how to create your ultimate online portfolio using multichannel marketing where technology and digital concepts are more sophisticated than ever. Learn how to make an impact without spending a fortune on your voice-over marketing solutions. In this learning module, the training is incorporated into activities and exercises.

The 7 P's of marketing include product or service, price, promotion, place, people, process, and physical evidence. Moreover, these seven elements comprise the marketing mix. There is a big difference between selling and marketing, selling is a very dynamic and the final element of the whole process and you should never think of your marketing as a tool to sell your services, because it is so much more. There are many smaller components of marketing like advertising, branding, digital presence and this is what we will focus on. Corporate psychologists are investigating marketing mechanisms that foster brand recognition in the minds of consumers. They are also attempting to determine how the processes differ between someone who is purchasing a product or service and someone who is identifying a brand. Some of the first steps in selling your voice-over services (your voice) are name and brand recognition.

Badly executed marketing can damage your image, your name and your business. When starting your voice-over always think how you would want other people to perceive you. If you want a solid guidance to show you how to thrive in a digital world this module is for you.

UPON COMPLETION OF THIS MODULE, YOU WILL BE ABLE TO:

• Explore various branding elements

• Confidently plan, design and create your professional voice-over branding

• Learn how to create a Voice-Over website

• Efficiently deal with your self-limitations 

• Plan and deliver social media campaigns for voice-over 

• Confidently send emails, or use online platforms

• Explore your Dream Client

• Conduct online presence preparation before starting

• Manage your social media profiles better

• Implement a three-stage voice-over marketing framework

• Build your Voice-Over authority

• Understand the online portfolio ecosystem

• Use professional portfolio elements 

• Understand the need and get substantial voice-over skills endorsement

• Understand the need of implementing new dynamic technologies in marketing

• Feel confident about the continuous improvement process

• Discover, learn and exercise Voice-Over in the Gaming and Gambling industry <- New!

GAMING: Analysing and recording Voice-Over for Platformer Game, Adventure Game, 3D Survival Game, 3D Science-Fiction Game, RPG Game, and recording Intro with four characters for children game. Learn about 3D Audio, How to position the dialogue in games, Augmented reality, Characters Identification, Skills & Voice-Over Jobs in Gaming Industry. GAMBLING: Recording the Voice-Over for the following real-time gambling simulation games: Magician game, Slot Machine, Speed Roulette, Poker Game, Blackjack, Bingo, Greyhound Racing (two race tracks) and Horse Racing (two race tracks).

WHAT'S INCLUDED IN MODULE 6 - ONLINE MARKETING?

In this learning module, the training is incorporated into activities and exercises.

TRAINING (implemented into activities):

• Branding

• Dealing with CDE 

• Your dream client 

• Deep clean

• Three-stage voice-over marketing framework

• Building authority

• Online portfolio ecosystem

• Social media

• Professional portfolio online

• Quality improvement

ACTIVITIES:

• BRANDING - Personal branding in voice-over is the conscious and intentional effort to create and influence your customers and agents perceptions of you. This involves elevating your credibility, and differentiating yourself from the competition, to ultimately advance your career and have a larger impact. The process of personal branding involves finding your and your voice uniqueness, building a reputation on the voice skills you want to be known for. The next step is growing brand confidence and enabling and allowing yourself to create something that promotes your message and that can be monetised. In this module you will also learn about a brand as a name, term, design, symbol or any other feature that identifies your voice-over service as distinct from those of other voice-over talents.

• DEALING WITH CDE - Some starting voice talents feel stressed when they have to expose themselves on social media or send a long email to their agent. It is a complicated reaction to stress and novelty, called CDE. Do you suffer from CDE? How is your self-confidence? There is a way to get rid of it. There is a cure. 

• YOUR DREAM CLIENT - Because we live in a continuously changing digital world, it's critical to ensure that your clients are paying even closer attention to your brand. You can help your clients to discover you by joining a new trend that is growing in popularity - the brand avatars. This works both ways, you can assess your brand and discover the way people see your brand. 

• DEEP CLEAN - In order to secure the best jobs in voice-over and in fact in some cases to start your career in the entertainment industry, you must conduct deep cleaning. Learn more about it in this activity in the Online Marketing module.

• THREE-STAGE VOICE-OVER MARKETING FRAMEWORK - Why this SYSTEM hasn't been mentioned before? Everyone is busy talking about Branding, SEO, Paid Ads, Events and other ideas that were some of the best marketing steps about 15 years ago. The world is changing so fast, voice-over is not very different, if you won't use current customer engagement techniques you may as well stop wasting your time and energy altogether. 

• BUILDING AUTHORITY - In this activity, we will focus on building your online authority and showing the world what it needs to know about you to give you the best jobs.

• ONLINE PORTFOLIO ECOSYSTEM - Every artist deserves an online portfolio that showcases their best traits and abilities, but many people overlook the fact that this is much more than a single web page with a beautiful photograph.

• SOCIAL MEDIA - These days social media are more and more used by creators like you to make an impact and this is your goal. In the creative industries, there are a few websites that are really essential, and this is where you will concentrate your efforts on this activity.

• PROFESSIONAL PORTFOLIO ONLINE - If you want to know how to create your portfolio and what your voice-over professional portfolio should look like you are in the right place.

• QUALITY IMPROVEMENT - A process that will help you to direct your ongoing effort to improve your voice-over business, marketing and voice-over. As a voice-over artist, you may need to concentrate on constant improvement in order to keep up with current trends and avoid falling behind. 

INTERACTIVE LEARNING ACTIVITIES:

RESOURCES:

• THE 6 STAGES OF THE QUALITY IMPROVEMENT JOURNEY - This Improvement Journey shows the stages of an improvement initiative or project, and it is a perfect tool for any marketing campaign.

• QUALITY IMPROVEMENT ZONE - PDSA explained

• THREE-STAGE VOICE-OVER MARKETING FRAMEWORK - The framework utilises three main known marketing elements describing your potential business source in three different states of aggregation PROSPECTS (COLD), LEADS (WARM) AND CUSTOMERS (HOT) - just like matter aggregation: solid, liquid and gas.

• ONE PAGE VOICE-OVER MARKETING PLAN - The resource to be used in tandem with the Three-Stage Voice-Over Marketing Framework.

FREEBIES:

• EMAIL SIGNATURE TEMPLATES - Choose from a variety of signatures and quickly personalise it with your own logo, photo, website, and social media accounts (external resource). 

ACCESS TO DEDICATED CHANNEL ON THE ONLINE COMMUNITY SERVER:

• # 📰 MODULE 6 - ONLINE MARKETING - Thematic channel for you to ask, share, discuss all activities, results from the training module.

• # 🦸 SELF-PROMOTION - Publish here all your promotional information, websites, brochures, voice-over recordings, demos, YouTube videos with your voice, etc. as soon you will use it in your marketing (channel available with Module 6 - Online Marketing). 

• # 🎯 SKILLS ENDORSEMENT - This is a perfect place for you to ask for your skills endorsement, Likes and Positive Reviews that you can use to elevate your career (channel available with Module 6 - Online Marketing).

• # 🎯 SOCIAL MEDIA SEASONING - Request and share likes and positive comments in the new social media profiles. This will help you to build trust in the sector and achieve better results (channel available with Module 6 - Online Marketing).

• # 📬 VOICE-OVER DIRECTORY - Making contacts in voice-over is very important and for this reason, we started this channel enabling members to make their first professional online contacts. Please make sure you don't share your personal details e.g. home address, or phone number, skip sections you don't have anything to fill in or don't want to share with other members. By publishing your information, you agree that it will be visible to anybody who has access to this channel.

• # 🎮 GAMING AND GAMBLING - This is a place where you may discuss all of Gaming and Gambling activities, exercises, and training. Gambling is for 21 +, this channel is not for gambling, only for voice-over for Gambling.

BONUS - VOICE-OVER IN THE GAMING AND GAMBLING INDUSTRY

The gaming industry is already bigger than Hollywood. Video games have surpassed both film and music combined. There are many Video Games, but they have one thing in common, they all need voice-over. The gaming industry is one of the fastest-growing industries in the world, you must consider this as your career route, or simply a source of income. This article might assist you in determining the best approach to voice-over gigs in the game industry.

Voice actors that work in video games are juggling their schedules with voice agencies, managers, and game developers. This partnership entails bringing gaming characters to life, with the majority of the work being completed in their own home recording studios. This job also necessitates a basic understanding of sound editing as well as close collaboration with sound engineers. Actors also devote a significant amount of time to managing their businesses, which includes emailing, invoicing, and updating material on websites such as blogs, websites, and social media.

When we talk about gaming we shouldn't forget the gambling industry. The UK online casino games are worth £3.2 Billion. The global online gambling market is anticipated to be valued at more than $93 Billion in 2023 and some sources estimate that the online gambling market will be worth $127.3 Billion by 2027. 

DIGITAL BADGE AND CERTIFICATE*

* - An additional fee will be charged per certificate, which includes a pack of voice-over certificate, digital badge and an additional digital certificate with the QR code. All certificates are offered in a digital format.

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